《Muzine音乐志》中国大陆第一本集合视听娱乐多媒体的数码互动流行音乐杂志,深度揭露当红明星私密,最速新曲试听,元气影音播放,动态游戏,一本充满音乐的杂志。
Muzine杂志定位为提供读者〝流行音乐资讯”〝轻松生活方式〞和〝时尚流行 情报〞。目标族群是15-30岁喜好音乐,文化素养高,追求时尚生活的族群。内容将会带进全球流行音乐信息,以及音乐知识和休闲生活相关内容。Muzine杂志致力于为不拘泥于无聊生活的活力族群,提供波音级的流行音乐资讯,及娱乐潮流精髓大补贴!
Muzine是国内做的最早的电子杂志之一,是中央人民广播电台Music Radio旗下自主出版的电子杂志,其主要优势在於Music Radio丰富的音乐资讯内容,及强大的媒体宣传平台。Muzine为周刊,除了发行电子杂志外,还出版实体版的杂志,
数码杂志在我国产生的时间还不长,但它的发展空间十分广阔。在我国,数码杂志主要以消费类杂志的面貌出现。从今天传统的消费类杂志如火如荼的竞争态势中,我们可以看到这一领域仍然在吸引众多投资者在市场趋于饱和的状态下持续跟进的巨大的利润空间。
目前我国网络上所流行的数码杂志,主要是由新数通兴业科技有限公司开辟,通过XPLUS平台发行,它是目前数字发行领域最有效的渠道发行方式。XPLUS是一个完全免费的P2P软件,通过它受众可以根据自己的需求,免费的从内容提供商那里下载到数码杂志。这种刊物主要网罗华人动漫界新锐画手与职业作者,以最符合网络族群的精彩原创内容,结合网络多媒体的声光互动技术,开创出属于E世代的阅读模式。对于习惯于追捧新事物的网民来说,这一阅读模式将有巨大的开发空间。
在我国,数码杂志的发展建立在传统的消费杂志已经发展到相当成熟的前提下,数码消费类杂志,在内容、运作上可以完全照抄成熟的传统消费杂志,它只需要给自己穿上一件崭新的外衣,但这却可以给它带来广阔的发展前景。以 XPLUS平台所提供的数码杂志为例,虽然它产生的时间很短,但它刚起步就拥有了清晰定位于不同受众的各类杂志。目前它旗下包括7种杂志。如《我型我素》数码杂志定位于街头男性流行志,目标族群是对流行以及新潮流感兴趣之15至25岁男性网友。内容突出表现日以及港台男性穿衣哲学以及新鲜行头,杂志强调个性化与不守规则之视觉表现。《me美妆志》定位在为热爱保养以及变美的15至25岁女性网民提供的流行彩妆工具书。《美妆志》以影片以及互动教学的方式,使爱漂亮的女生轻松学会保养及化妆技巧。《Dash》数码杂志是以15~25岁之间的男性族群为主的少年漫画双周刊。《酷乐志》数码杂志定位为向15~35岁之间的年轻网络族群传达流行资讯与生活新鲜事为主要内容的综合性周刊,目标族群是对新鲜好玩的事物有高接受度的网络重度使用者。杂志受众细分的程度和成熟的运作方式都可以看到传统消费类杂志的影子。
An online magazine is a magazine that is delivered in an electronic form. An online magazine may be online-only, or may be the online version of an otherwise print-published magazine. Today, most online magazines are Internet websites.
An online magazine that caters to a niche or special interest subject matter, i.e. a zine, is referred to as an ezine (usually pronounced "e-zeen"). An ezine that appears on the World Wide Web is called a webzine, although webzine may also refer to all online magazines. Other names include cyberzine and hyperzine. For web sites that represent an existing print magazine, the web site is usually referred to as "<publication title> Online", whereas an online only magazine is often titled "<publication title> Online Magazine".
Format
A webzine tends to be published on a regulated basis (weekly, biweekly, monthly) and may maintain an editorial control system. A distinguishing characteristic from blogs is that webzines bypass the strict adherence to the reverse-chronological format; the front page is mostly clickable headlines and is laid out either manually on a periodic basis, or automatically based on the story type.
Delivery
Today, the majority of online magazines use a website. Historically, the first e-zines were delivered on electronic media such as CD-ROM by mail; this is now relatively rare. There are some publishers that publish with an online presence that is archived on to CDs at the end of the publishing year as a volume and distributed through postal mail.
There are also subscription newsletters delivered by e-mail. Most modern online magazines use websites, and often offer e-mail subscription to either notify the subscriber of updated content, or in some cases, send the content itself.